Avi Sahni

Graphic Designer

Branding, Typography & Creative Coding

(M) hello@avisahni.design
(IG) avisahni.design

Hello :)

Nice to meet ya!

Ever driven up a mountain on a one-lane road with traffic coming both ways, horns blaring, Punjabi music blasting, and a full-blown debate about dream cars in the back seat? That was just a normal day growing up in Dehradun, India. Nothing seemed to fit together, and somehow it all worked.
This chaos shaped my design practice today. I'm at my best when a project feels scattered, with too many moving pieces and no obvious thread. That's where I find my footing, pulling it all together into work that's layered and intricate but, in the end, feels clear and inevitable.

Avi Sahni on set beside a film camera

The sneak peek!

I like making things :) A journey through fine art, photography, film, and more has led me to graphic design. For me, it's a platform to express myself as an artist while continuing to bring others' visions to life. My design philosophy is total immersion in the project, becoming one with the history, culture, and context behind it through meticulous research and exploration.

Education

Sept 2023 — Dec 2026

ArtCenter College of Design

Bachelor of Fine Arts in Graphic Design with Distinction

Oct 2025

Pacific Edge Hotel Design Storm

A 3-day sprint with an interdisciplinary team of graphic, spatial, and industrial designers, where we developed a branding and spatial identity proposal for the Pacific Edge Hotel in Laguna Beach.

June 2026

Typographics Conference 2026

Attendance sponsored by the Hoffmitz Milken Center for Typography

Aug 2024

Adobe Creative Retreat

Attended, sponsored by the ArtCenter Graphic Design Department

Experience

Oct 2025 — Dec 2026

Lead Designer

Freelance: Iksh Optometry, Defence Cart, Trunk, and GSSK

Developed visual identities and campaign systems for companies working across e-commerce, optometry, defence, consulting, and suppliments. Led teams of web, brand, and packaging designers to create brand identities that work across multiple mediums.

Oct 2024 — Dec 2025

Graphic Design Assistant

Pasadena, California

Hoffmitz Milken Center for Typography (HMCT)

Designed publications, exhibitions, and graphics focused on typography, design history, and education, including ECAL: A Typographic Atlas, Primarium: A Case for Cursive, and Poski Projekt. Managed social media and newsletters to promote collections, workshops, and public programming.

May 2024 — Dec 2026

Teaching Assistant

Pasadena, California

ArtCenter College of Design

Assisted Professor Brad Bartlett with his Advanced Transmedia Studio course. Led critiques of project ideas, typography layouts, and design systems. Helped students develop research driven projects culminating in a visually compelling, narrative-driven publication.

Assisted Professors Petrula Vrontikis and Sheharazad Fleming with their Grad Thesis 1: Portfolio Lab course. Provided critiques of student projects and web design. Helped students develop visually strong branding systems and strategies for their own identity.

Assisted Professor Pamela Olecki with her Communication Design 1 and 2 courses through project critiques, conceptual development, and technical guidance across branding, editorial, and exhibition-based assignments.

Aug 2026

Assistant Director

Pasadena, California

Levi Libre Freestyler

Managed all logistics, scheduling, and on-set operations of the production. Directed background actors, handled crew communication, and ensured safety regulations were met. The project received the following awards: Gold and Best of Show at American Advertising Federation Awards, Silver at People's Telly Awards, and Bronze at Telly Awards.

Aug 2024 — Dec 2025

Teaching and Shop Assistant

Pasadena, California

Archetype Press

Supported artists in residence, workshops, and production at ArtCenter's letterpress studio, assisting with printmaking instruction, fabrication, and studio operations. Guided students through letterpress, balancing conceptual experimentation with technical production constraints. Collaborated with Amos Paul Kennedy, Jr. and Jessica Spring during their artist residencies, contributing to experimental workshops, and the production of typographic poster works including Civil Disobedience and When We Print, We Win.

Recognition

Sept 2026

Finalist at Communication Arts 2027 Typography Competition

Right to Resist (Book)

Dec 2023 — Dec 2026

ArtCenter Provost's List

Nov 2025

Awarded Outstanding Student Designer by AIGA Los Angeles

May 2024 — Ongoing

HMCT Gallery

Warnock Type Specimen (Poster)

May 2024 — December 2026

ArtCenter Student Gallery

STFC Branding (Poster)

Royal Albert Hall Branding (Posters)

Dekho Magar Pyaar Se (Book)

Butterfly Boulder (Packaging)

Other Futures (Poster)

Paneer Makhni (Motion)

November 2024

Featured by Cheryl D. Miller at AICAD Symposium 2024

Dekho Magar Pyaar Se (Book)

ArtCenter Scholarships

Sept — Dec 2026

Duane and Betty Bohnstedt Endowed Scholarship

Sept 2023 — Dec 2026

ArtCenter Merit Scholarship

Jan — Aug 2026

Samsung Endowed Scholarship

May — Aug 2024

Kanter Scholarship for Excellence in Typography and Book Design

Strong working knowledge of

InDesign, Photoshop, Illustrator, After Effects, MadMapper, Figma, Lightroom, Premiere Pro, and P5js

Familiar with

Framer, Glyphs 4, SolidWorks, Blender, KeyShot, and TouchOSC

Skills

Brand Identity, Typography, Editorial Design, Motion Design, Print Production, Spatial Graphics, Creative Coding, Photography, and Film Production